Brad Zoelle Named President of Boston Whaler Aligning the Brand for Next Phase of Growth
March 17, 2026 Brunswick Boat Group, a division of Brunswick Corporation (NYSE: BC), has announced the appointment of Brad Zoelle as President of Boston Whaler. Zoelle, who most recently served as General Manager…
Canadian Safe Boating Awards (CASBAs)
The 2025 Canadian Safe Boating Awards (CASBAs) were held on Sunday, January 18 at the National Yacht Club in Toronto. At this gala event the Canadian Safe Boating Council, its members and stakeholders in recreational boating safety assembled to honour the people, programs, organizations and marinas that help to make boating in Canada safer…
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Just Launched
Introducing the All-New Axopar 38
Axopar pioneers once again to set new standards, with the Axopar 38 range marking a new era in adventure boating. The first model of the range debuted at Boot Düsseldorf 2026 with the world premiere of the Axopar 38 XC Cross Cabin, to be followed by the Axopar 38 Sun Top and Cross Top launching later this year.
Marine Products
Simrad Marine Electronics Debuts New NSO® 4
As Simrad Marine Electronics marks its 80th anniversary, the brand celebrates eight decades of innovation with the launch of NSO® 4 – the next chapter in marine navigation. Built on the revolutionary NEON™ operating system (OS) and designed to be the world’s most intuitive chartplotter, NSO 4 is the latest premium chartplotter and fishfinder in the Simrad® portfolio, delivering an unmatched combination of effortless control, lightning-fast performance, and sleek design, setting a new standard for offshore navigation.
People
Brad Zoelle Named President of Boston Whaler Aligning the Brand for Next Phase of Growth
Brunswick Boat Group, a division of Brunswick Corporation (NYSE: BC), has announced the appointment of Brad Zoelle as President of Boston Whaler. Zoelle, who most recently served as General Manager of Mercury Marine APAC, succeeds Lenn Scholz, who is pursuing new opportunities outside the Company. Read More